top of page

Why Brussels Is The Perfect City To Launch Your Business And Enter The International Market

Source: Werner Lerooy/Alamy Stock Photo

In this article, we are going to provide you with some facts and findings of why is the perfect city to launch your business, significantly in you are planning to enter the International and Expat Market.

Brussels is an ideal city to launch your business because it is the capital city of Belgium and a cultural hotspot in Europe. Whether you live in the city already or are looking for a great place to start your business, the Brussels startup and business ecosystem has a wealth of resources available to you and your company.

There are many benefits to launching and/or expanding your business in Brussels. When done properly, the benefits of expanding activities abroad outweigh the risks and hold benefits such as:

  • enter new markets,

  • attract foreign investment,

  • and gain access to resources that you would not have otherwise.

Choosing a business location is one of the most important aspects of launching a business which as a result can determine your business success factor. Keep in mind that finding the right location means everything. It defines foot traffic, business atmosphere and long-term success for your business.

As Belgium’s and European Union’s capital, Brussels offers advantages that other big cities don't have which are:

1. Brussels is located at the heart of Europe and holds a crucial role, particularly for international and expat businesses.

2. Brussels has a high quality of life and offers a densely populated market with an international character. High incomes guarantee an important purchase power and Belgium is a highly competitive market.

3. There is a diversified economy, strong infrastructure, and multicultural nature allow both foreign and local investors to use the already existing system to their advantage

Brussels and its multi-cultural workforce

Brussels' workforce, ranked second for talent among the world's main economies, is multilingual, multicultural, and talented. By utilising this elite talent and skill pool in Europe, you may swiftly and effectively build your company's team.

The 1.2 million people that makeup Brussels' highly educated population create and draw from a huge global talent pool. English is utilized as the common language in almost all companies and is frequently spoken as a second or third language.

When it comes to opportunity for women in business, employee training, health infrastructure and services, and education spending among the world's top economies, Belgium comes in second.

Brussels and its international business ecosystem

Brussels is the beating heart of Europe: no other European city provides comparable city infrastructure and services within a very practical and manageable perimeter. More than any other European city, Brussels gets the benefits from favourable investment and business development conditions.

It's an appealing investment location because of its business tax incentives, low cost of living, high quality of life, and public services, as well as a diverse cultural tapestry.

It is not by chance that over 5,500 international companies have chosen Brussels as the location for their European headquarters, subsidiary, or sales office. They have easy access to the EU tender market, opportunities for collaboration with research consortiums, connections to investors, and a growing start-up ecosystem from here.

Moreover, with the total amount of 1.2 million highly educated population of Brussels generates and attracts a large international talent pool. English is widely spoken as a second or third language, and it is the lingua franca in almost all businesses.

Meet Brussels' workforce, which is multilingual, multicultural, and multi-talented, and is ranked second in terms of talent among the world's leading economies. By tapping into this top European talent and skill base, you can quickly and efficiently build your business team.

Room for expansion for business in Brussels

Brussels is preoccupied with the international more than anything else. If you want to achieve certain goals for your business ventures, this multilingual, globally competitive, and impressive global economic area is an excellent choice. Cross-cultural perspectives in Brussels create opportunities to expand into international markets. Moreover, the startup ecosystem in Brussels is a one-of-a-kind combination of qualified workers and a desire to succeed on a global scale.

From its high standard of living to its relatively low cost of European urban life to its cultural scene, Brussels has a lot to offer any individual looking to make their startup a reality. Brussels is the place to be if you want to take your idea global.

Brussels as the hub for international organisations and interest groups

In addition to its advantageous geographical location in the heart of Western Europe and proximity to major European cities and capitals, Brussels is home to many international institutions, including the EU, NATO, and countless international associations, foreign journalists, and diplomats.

The business-friendly environment in Brussels has already persuaded over 1,500 foreign companies to establish their European headquarters or sales subsidiaries in Belgium's capital. When you combine this with a high standard of living and easy access to the rest of Europe, it's easy to see why Brussels is a great place to start a business.

Brussels and its growing market that extends beyond Europe's Capital

With a population of 1.2 million people - over 6 million of whom live within a 50-kilometre radius of Brussels - and Belgium's household final consumption expenditure reaching 17.2 per cent, the market is quite large, and locals also devote a large portion of their budget to shopping. Even during the financial crisis, Brussels' consumers contributed to the local economy's stability.

Brussels and its business area and initiative

Brussels has risen to meet office space demands, with 27 different purpose-driven industrial zones located around the city centre. On a practical level, Brussels has numerous venues for trade shows, business fairs, and conference facilities, welcoming you and your team to Belgium's easily accessible economic and commercial centre.

How to enter the international market in Brussels and enter the expat market

The market for expatriate media and expat marketing is highly fragmented. We are one of the renowned communication and media agencies specialising in the expat market that you can trust for marketing communication and business development.

Premium Marketing is a strategic marketing agency creating growth for Direct to Consumer brands looking for Premium Customers. Premium customers which are the expat markets are 48% more likely to promote a brand. Furthermore, 41% of this audience say they tell their friends and family about new products (25% more likely than everyone else), so they could be extremely influential voices for brands to get on their side.

Market to Top Customers and communities including Executives, Members and Families of Intergovernmental Organisations, EU Institutions, NATO, Embassies, Associations, C-Suite of Corporations and International Businesses.

What we offer

✔︎ Your brand introduced to high-value customers

✔︎ Visibility in relevant media and platforms

✔︎ Leverage of omnichannel marketing

✔︎ High-value customer focused copywriting

✔︎ Brand introductions and invites

✔︎ Feature in partner channels

✔︎ Community network intro

✔︎ Branding webpage

✔︎ Landing webpage

✔︎ Newsletters

✔︎ Blog posts

✔︎ and more...

Market to premium customer communities through omnichannel marketing. We market your brand on exclusive media, communities and platforms, made for premium customers, affluent audiences and high-profile individuals. We communicate with these members not only via social media but also newsletters, blogs, partner media and through the intranet.

Contact us at or through this request info form. Our marketing team is here to assist you in defining the prospect of your company & brand to be part of our exclusive sponsors & partners through ideas and project assessment. We are excited to hear from you soon!

bottom of page