January is the perfect month to begin planning and preparing content that is fascinating for your audience. During the month of January, you have so many topics to discuss, including new year trends, resolutions, healthy eating, and January holidays. Keep in mind to be selective about the material you choose and focus on, and remember to always pay attention content that suits your brand and will resonate with your audience.
To help you create successful posts and campaign materials for your January social media & marketing activities, these are the type of content you should focus on which is about:
Refresh or restart
The month of January is usually a nice time to refresh and many people can relate heavily to this. Use the new year to refocus your company's, brand's, or organization's goals, and don't forget to communicate this with your consumers and audience. Include them in your journey of getting a fresher start in January.
If a complete overhaul isn't required, but you want to update your website, logo, and other brand styling elements, the new year is the ideal time to debut and announce the new design. You don't have to release all of your new designs at the same time; you might do so throughout the course of the month of January. This offers you more time to generate content about the refresh and to implement it across your website, social media channels, and other assets.
Life Goals and Resolutions
Of course, when you think of the new year, you think of New Year's resolutions. Regarding this matter, January can give you so much juicy content around topics such as goal setting, healthy eating, exercise, self-care, and more. Don't try to cover all resolutions; instead, focus on the types of resolutions or goals that align with your personal brand. A general list of new year resolutions may not be very unique or particularly interesting to readers, so you may find that focusing on specific resolutions along with helpful content on how to set a new year resolution and actually keep it will drive better engagement!
If you're making any specific objectives or resolutions for yourself or your company, sharing them with your customers and readers is always a good idea. It will not only provide intriguing and engaging content, but it will also help you stay on track, and you can continue to post milestones, check-ins, and your own experience with keeping the resolution.
Aside from the traditional new year's resolutions, the start of a new year is like a blank sheet of paper. Many people are ready to make lifestyle changes and are looking for all the information they can get. Content that gives readers ideas and information about how to improve their lifestyle, why it's important, and how to make the change in their own lives will keep them engaged for longer. In 2022, people will pay attention to the following lifestyle changes such as:
Avoiding diet but getting into healthier eating habits instead
Minimising consumption of meat, dairy, and gluten
Incorporating daily mindfulness practices
Limiting screen time
Reading and book goals
Spend time more in nature
You should not just focus on the provided list above and it should serve as a starting point for brainstorming content that your readers will be interested in as the new year approaches and they decide to make a lifestyle change. When creating content, make sure to include all of your own expertise, as well as the expertise of others in your organization or partners. The more specific and one-of-a-kind your content, the more valuable it will be to readers, and the content will drive the right traffic to your organization. These topics are also fairly broad, and you have the potential to create an entire series of content for your website, blog, social media, and other platforms.
Improved Organisational Skill
January is a popular time for people to get organized! This trend is similar to resolutions and lifestyle changes, but it is a topic with a lot of potential on its own. There are numerous areas of organization to concentrate on or share tips and tricks on. Whether it's personal or professional organization (or both! ), these topics are sure to be popular in January such as:
Home decor tips and inspirations
Transition in career and business
Home office equipment
Wardrobe arrangement & marie kondo clothes folding
Yes to Sustainability!
The trend toward sustainable products and businesses is not new in 2022, but it will only grow and become an even more important factor for customers when deciding which organizations to support and spend their time and money with. Assess your organization's level of sustainability. Companies that are already conscious of their environmental impact should create content that shares the details while also aligning their brand with the value of sustainability.
Be More Inclusive and Diverse
Organizations and brands should continue to offer diverse images and content that are representative of all skin colors, ethnicities, backgrounds, sexual orientations, and gender identities in January and throughout the year. Look at all of the content, photography, designs, and graphics through an inclusive and diverse lens.
Ensure the content you share with the world is diverse, consider also the content creators and contributors are coming from a diverse group as well. If you can incorporate more diverse viewpoints into your content, you will be able to attract a larger audience. This may appear difficult for many small businesses, but you should also look to your own partners, customers, and colleagues who aren't necessarily content creators. Listen to their ideas, give them the opportunity to create content that is meaningful to them, and watch how more diverse content benefits your organization — both internally and externally.
Remember that you don't have to try to handle all of these January content ideas at once; instead, be careful about the sort of material that fits your business and audience. All of these content ideas may be used for your blog, website, and social media, and if the topic is appropriate, don't be afraid to go in-depth or develop several assets. January is not just a new month, but also a new year, therefore don't be scared to experiment with your material!
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