Everything you need to know about SEO




Do you know that the most typical excuse we heard from businesses was something along the lines of "SEO appears to be this large, complicated issue that demands a lot of understanding"?


There's a misconception that SEO is difficult, which is why so many businesses choose to neglect it. While this view is somewhat correct, the fundamentals of search engine optimization are actually quite simple. Keep in mind that ignoring SEO is practically turning your back on the web's largest source of free customers—Google. Which is something you should avoid.

The ideal SEO approach, according to our marketing experts, is still and has always been providing high-quality content that generates legitimate links from trustworthy and/or authoritative sites.


You'll undoubtedly drive more organic traffic to your site via SEO and boost your search rankings without incurring a Google penalty if you focus solely on these strategies.

Let's get this party started:



Content is king but lucrative and engaging content is what will deliver you the best result!

Source: Unsplash


Because of Google algorithm adjustments that punish low-quality material, content marketing has become a big phrase among internet marketers since last year until now. Marketers should focus on publishing high-quality content.

Text-based, visual-based, or audio-based content, as well as a combination of the three, can all be used. The bottom truth is that search engines seek to provide people with high-quality, useful content. If you want your content to appear in search results, it must have those characteristics.



Links should be earned rather than purchased




Paid links have recently been in the crosshairs of Google. You should presume that if you bought a connection in any way, it won't count—and it might even cost you.

Instead of paying for links, encourages businesses to earn them through endorsements. "We're seeing Google penalize easy links, and we believe the crackdown is just getting started," our experts say.

According to reports, Google has taken a hard line against the practice, classifying anchor text links in press releases as "bought" connections. Google is banning artificial link building through press release dissemination.


Online press releases, on the other hand, continue to have importance, particularly as a means of attracting the attention of journalists and bloggers. If people write about your product or service and link to related content, Google considers that to be a legitimate "earned" link. According to our experts, those are the links that matter the most nowadays.



Use Google+ to boost your social standing



Google+ (pronounced Google plus) is a Google social networking platform. The Google+ design team sought to replicate the way people interact offline more closely than is the case in other social networking services, such as Facebook and Twitter. The project's slogan is “Real-life sharing rethought for the web.”


Based on SearchMetrics, a search analytics software business recognized the increased importance of Google+ and Google +1 shares to Google search ranks in its 2022 SEO Ranking Factors.


Sharing information on Google+ (and obtaining Google +1 endorsements from others) offers "clear SEO benefits." Google uses Google+ to discover new information, and anything shared on Google+ is promptly indexed by Google.

Furthermore, Google+ posts are considerably easier for Google to crawl than some information on Facebook and Twitter, if only because Google owns the Google+ social network. Set up a Google Place page for your local business or a Google+ page for your corporation, if you haven't already, and begin creating your Google+ community.



Create effective page titles



The blue links displayed below the primary result in a Google search are usually the website's page titles. As a result, if your page titles are precise and descriptive, Google will be able to better determine whether or not to show your online materials to visitors.

Often, you'll encounter websites with the same page titles (for example, if we called every page "Price Guide"), which makes it difficult for Google to figure out what the page is about. This is something you should avoid at all costs - having a page title that cannot be classified clearly by Google.



Write unique and relevant meta descriptions for every page



A well-crafted meta description is one of the most critical SEO suggestions that most people overlook. When Google displays your page to searchers, the meta description is the first portion they view.


Duplicate content is generally frowned upon by the search engine. Yes, there are occasions when it is necessary to reference a paragraph or sentence from another website (and link back to the source), but if publishing duplicate content becomes a habit, long-term success will be difficult to achieve.

Duplicate meta descriptions, on the other hand, could land you in trouble. Even if you aren't immediately penalized, you are still not offering a good user experience. A page about email marketing and a page about making sales cannot have the same meta description. There is a significant distinction between those themes, and your meta descriptions should reflect that.



Create Unique Content



Google aims to drive its users to original core content, not re-posts of previously published material. As a result, rather than syndicating information from other sources, it's ideal to develop your own content early on in the life of your site.

Similarly, be selective about who you let republish your work. Google will penalize you if it believes the other source is the primary source and you are the derivative. On the other hand, if your material is the greatest (and only) solution to a very narrow query, Google is likely to reward you.



Pay Less Attention to Keyword Optimization


While this may go against conventional SEO wisdom, there are risks to depending just on keyword optimization nowadays.


Tempting to focus too much on certain words when optimizing a site or content for specific keywords you want to rank for and putting those words in too many places on your pages and throughout the website as a whole are actually not ideal

However, this isn't as beneficial to search engines as it formerly was. In the vast majority of circumstances, this will reduce your ranks and traffic for those exact search words. Instead, use a range of phrases in your text and remember the SEO mantra: less is more when it comes to keyword optimization.



Choose Between "Long Tail" and "Head" For Your Website


It's critical to decide early on whether you want to target your SEO efforts narrowly or broadly—you're unlikely to succeed in both. "Head" sites strive to rank well for terms that are searched thousands of times every day, such as "how to find a job.


Longtail websites, on the other hand, attempt to rank well in Google search results for specialized, less common searches, with the goal of attracting search volumes that, when added together, equal those of more common terms.


If you're a local dentist, you'll probably only be able to concentrate on one or two key phrases ("Manhattan family dentist," for example). If you're a national directory of dentists, on the other hand, you can target thousands of keywords ("emergency dental work in Mobile, Alabama," for example).



CONCLUSION


Remember: SEO Is Ultimately About Trust


Trust is something that hasn't changed in SEO and probably never will. It's crucial to gain Google's trust in your content if you want it to rank well in search results.


Google will not regard your site as trustworthy if it is badly written or keyword-stuffed. The same is true if all of the links going to your site employ a single keyword phrase rather than just your company's name, if users can't locate what they're looking for on your site, or if you have multiple sites selling the same things when just one would suffice.


Don't try to fool Google into thinking your site is something it isn't in order to gain Google's trust. Simply ensure that your website provides the finest possible content and user experience.


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