A digital brand is a visual and textual representation of who you are, what you do, the type of services and values you provide, and what people can expect from you. According to Lucidpress's "State of Brand Consistency" report, having a consistent brand presence across all platforms may improve income by up to 23 percent.
You can't underestimate the power of your digital brand. Nowadays, your digital brand is the first point of contact for your audiences to reach out to you and build relationships. It is crucial to have a solid digital brand.
If a business wants to develop, scale, and build a loyal following of customers who remember them and return, their digital brand must be top-notch and should be part of the business growth trajectory.
Ready to get started? here are 7 things you need to focus on to create a strong digital brand.
Strategize your positioning
Begin with considering your brand and thinking about the message that it needs to deliver. Consider the influences those have on the lives of those who utilize them to determine why someone might desire what you have to give. Also, think about who your target audience is and why they are pulled to you. You may then create a collection of words and visuals that work together to express your essence.
Remember that when you're seeking to stand apart, a compelling part of your story may be something other than what you offer, it should something broader, something that triggers interest and provides values.. It might also be a result of people's experiences with your company. Keep in mind that today, user experience is expected to be the most important brand differentiator.
Generally, people tend to recommend something not because of the legacy or authenticity of the business, although this factor undeniably matters as well. People give references and word-of-mouth endorsements because the products and services were excellent and the process was simple. Experience is a highly critical component.
Define your brand voice
Every business will go through a different process to develop the correct brand voice and tone, based on the market they serve and their own personalities. Find out what makes you feel genuine and real.
Keep in mind that brand voice should be consistent, both on digital outlets and any official channels such as direct mail, print, point of sale, or presences at in-person events such as festivals or trade exhibitions.
Your audiences will see your brand as more legitimate and trustworthy if you maintain a consistent tone, giving them a clear sense of your underlying beliefs. Consider how you want to be perceived—tone may help you portray honesty, expertise, dependability, friendliness, and a variety of other human traits.
Moreover, the tone of your brand can change and be developed over time. Examine how individuals react to various channels. Examine how you're communicating with your audience and don't be hesitant to change things up if you want to expand your reach.
Craft an everlasting style
One of the first things a visitor will notice about your digital brand is the aesthetic aspects. Color, typography, and other design components should feel new but not overly fashionable.
Create a style guide once you've decided on a color palette and typefaces to provide every steward of your brand with clear guidance and a shared language to visually represent your message. Rachel points out that there isn't a single "correct" hue or style. "Everyone is unique, and everyone has their own preferences in terms of color and fonts."
You want to draw inspiration from what's already out there, such as high-contrast hues or color blocking. However, you should avoid using mainstream fonts or color schemes to avoid similarity or any alignment like other websites.
What you must do instead is seek out a timeless and everlasting visual format that will stand the rest of time, something unique and differentiable. Keep in mind that your selected typefaces should be compatible with a variety of platforms, including social media, video, email, and your website.
When using a mainstream format, you must consider how things might spin out in several directions over time. The last thing you want to do is have to revamp your website in six months because it has become outdated.
Use the right images
Think twice before you grab anything on the readily available stock art and before posting it on your website and social media feed.
Before selecting the right images, you must first create a visual style that would be used across all digital channels. Draft an overall approach for what imagery feels appropriate for your brand.
If you're selling a physical product, having a high-quality image is probably something you shouldn't skip. This consideration is categorized as having brand guidelines, in regard to creating consistent images that represent your brand identity and messages across all media.
There's plenty of high-quality stock photography available—some of it for free—and that would be an excellent way to illustrate your brand voice. If you haven't had the budget to create your own image collection, registering to free stock photography could be the option. Nonetheless, don't neglect the factor of consistency and visual alignment.
Create a solid layout and structure
The early wire-framing stage—when you're essentially figuring out the layout or structure of your website—is critical.
You should devote a significant amount of effort to determining the layout and structure. When a person is looking for information or material, a good website feels intuitive and not distracting or random.
It's also important to think about scalability. If you only have a few things today, think about how the website will work when your company expands and you add more. If your website is a content hub, ensure sure viewers can quickly access previous pieces as well as fresh, featured content. In addition to traditional fundraising efforts, a nonprofit will want to be able to emphasize pop-up fundraising campaigns connected to current events or holidays.
Create an eyecatching logo
Before you jump in and start drawing, listen to all of the stakeholders. You can enter a project believing you know everything and then turn out to be entirely incorrect.
As with all of your design aspects, ensure sure your logo is timeless and created to be used in a variety of ways across several platforms. An excellent logo may be used in a variety of colors and can also be inverted. A logo that is red type on a white backdrop, for example, should likewise function as white type on a red background.
Different variants of your logo should be designed for use in different forms, such as horizontal and vertical. However, don't go crazy when it comes to producing different variants. Design 2 or 3 and offer specific instructions on when and where each version should be utilized.
Having an eyecatching logo is a long-term valuable investment. It grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from the competition, fosters brand loyalty, and is expected by your audience.
Cross-device and cross-platform solutions
Keep in mind that your designs must be compatible with not multiple digital platforms, but also multiple devices.
Examine all of your details and consider how to design components that could be easily be integrated into various channels. Moreover, bear in mind that not every channel has the same needs. What might catch someone’s attention in an email inbox could pull from the same elements as your website, but each channel should feel different.
During the creation process, keep in mind that user behavior and time spent on desktop and mobile users, tablets, or phones.
You must still project and implement design for the desktop since it's where things look best and where a design can breathe and give the best user experience. Mobile, on the other hand, cannot be an afterthought. Customizing the mobile experience is constantly on our minds.
You can identify and build an engaged audience with a consistent digital brand strategy that includes good language, images, design, and positioning. Choose digital design components that are long-lasting and cross-platform, and you'll be able to tell a fascinating narrative and establish a strong online presence for your company.
Work with a full marketing agency to help you develop a consistent brand voice
Full-service marketing combines all of your marketing components and activities starting from ideation, design creation, promotion, and advertising all in one package. A marketing agency is made up of a collection of highly experienced experts that specialize in various aspects of marketing. From start to finish, a full-service marketing agency provides complete plans and solutions that are tailored to your company.
Based on your budget, objectives, and development, we can customize services and packages exclusively for your business.