Using content marketing to add value to your business will help you establish yourself as an industry leader.
With online reviews, company relationships, and a referral program, you can harness the power of recommendations.
Choose marketing platforms that allow you to precisely target your target demographic when investing money in marketing.
There's no reason to let a limited budget hold you back when it comes to gaining attention for your small business. Even though established businesses have more money, you can still have the most effective marketing plan. Discover 10 low-cost (and even free) marketing ideas for small company owners to help you reach more consumers and make the most of every dollar.
1. Use drip marketing to convert leads into customers
A drip campaign is a series of emails that are sent automatically on a set timetable in response to a pre-determined online action. Don't worry, it's a lot easier than it appears. If you operate a yoga studio, for example, you could have a welcome email sent automatically whenever a new lead joins your email list. They may get emails over the next week introducing them to your teachers, outlining your class offers, and inviting them to a free introductory class.
Drip campaigns are a simple way to keep leads engaged when they're actively looking for your product or service. AWeber and Pabbly, both of which provide automation with their free plans, can walk you through the process of producing each email in your sequence and setting up your trigger. Emails will then engage your leads without requiring much further work on your side.
2. Use email newsletters to re-engage consumers
Most marketers believe that email marketing is the most effective strategy to keep customers. You can keep current clients (who spend 31% more than new customers) coming back by sending them frequent emails with interesting information.
It's a good idea to start with a weekly or monthly email newsletter. Build customer loyalty by keeping them informed about your company, current deals, industry news, and more. Use these fundamental email marketing ideas to create your first email marketing campaign.
3. Use blogging to provide value
Blogs are great content marketing tools for establishing oneself as an expert in your field. Writing in-depth blog pieces that answer particular questions your target audience may have will help you create trust. A landscaping company, for example, may publish a blog article about artificial grass installation, explaining what it is, how to do it, how much it costs, and how specialists can assist.
Use search engine optimization (SEO) techniques to guarantee that your blog reaches the correct audience. Using keywords such as "artificial turf" and "artificial grass installation" throughout your article, referring to other pages on your site, and linking to external sites with strong domain authority may all help you rank better in search engine results pages.
4. Maximise site performance for best results
Website optimization is another important SEO strategy. When it comes to establishing your rank, search engines don't only look at your content; they also assess how user-friendly your site is. Make sure your website is mobile-friendly, has well-organized navigation, and loads quickly. Reducing the size of your files can assist.
5. Use video content marketing to increase engagement
By 2022, video is predicted to account for more than 82 percent of all consumer internet traffic. Furthermore, Facebook and YouTube, two main video platforms, are the most popular social networks on the planet, with TikTok on the rise.
This internet marketing strategy does not need expert video editing abilities (or even go viral). You can utilize video using simply a smartphone camera to:
Conduct live Q&A sessions with potential clients.
Give your audience a behind-the-scenes glimpse at your company.
Describe a procedure (like how to fix a clog for plumber marketing)
Demonstrate your product
6. Use social media marketing to start dialogues with your audiences
From Facebook and LinkedIn to Twitter and Snapchat, social media platforms facilitate dialogues that aid in the development of brand awareness and client connections. No discussion of digital marketing would be complete without including social media.
Make sure you're communicating with your potential clients on social media, in addition to posting items that provide value to your followers. Respond to comments and direct messages (DMs), share posts in which you've been tagged, and join relevant trending conversations.
7. Use a referral scheme to generate word-of-mouth
Word-of-mouth marketing is still a significant marketing tactic, even with the power of the internet. Direct referrals can help you receive some of the finest quality leads because more than 80% of customers trust recommendations from family or friends.
Don't rely on customers to suggest you on their own. Within a day or two after a client purchases from you, use your email marketing platform to generate a follow-up email request. Offer prizes for successful referrals, such as gift cards or discounts, to incentivise your consumers.
8. Follow up with happy consumers to give positive reviews
The majority of customers believe internet reviews just as much as personal advice. When a customer leaves a favorable review on your website, they're essentially suggesting you to thousands of people all at once. However, if you want to maintain earning good ratings, you must react to every one of them.
You can start controlling your online reputation by responding to every review as soon as you have established your business page. Thank delighted customers for their evaluations to foster loyalty, and reply to bad ones with professionalism to demonstrate your superior service. Because of your kind comments, some reviewers may even raise their star rating.
9. Collaborate with local business
Collaboration with other companies is a terrific strategy to increase recommendations. To share exclusive recommendations, only work with reliable companies that offer complementary services. A carpet cleaning firm, for example, may collaborate with housekeeping and window cleaning services. This strategy allows you to reach out to people who are actively looking for your product or service.
10. Create a self-selling brand
Excellent branding should be a part of all your efforts, regardless of which of our marketing ideas for small company owners you incorporate into your marketing strategy. A consistent brand experience may help you attract loyal customers, establish trust, and ensure that customers remember your company. Begin your small company branding efforts by:
Using the same visual identity across all marketing platforms (colors, logo, typography, etc.)
Using the same tone of voice across all platforms, including social media, customer service, and beyond
In all of your marketing initiatives, sending the same important phrases
You need marketing to reach more prospective consumers, whether you're a little business or the most well-known brand in town. These 10 small company marketing techniques, which range from leveraging social media platforms to garnering more reviews on social media and your website, will help you stand out from the crowd without breaking the bank or taking up too much of your time.